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johnmu.com • 21 days ago

I don't know who needs to hear it ->

Stop treating author bios as an SEO tactic and start treating them as what they are – a tool for building trust with your actual human readers.

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heysannidhi.bsky.social•20 days ago

Yesterday, again, I mentioned the significance of same to my client; and today I see this.

Gmen.

johnmu.com•21 days ago

... and let's be honest, people can tell when author bios are used purely as an SEO tactic. It's kinda awkward, not reassuring.

ricky-b.bsky.social•17 days ago

Tying them to fake LinkedIn accounts, so much wasted effort when it's obvious.

angelmedia.de•21 days ago

Is the page itself more relevant for trust, than every other link to social-media profiles of the author in the metadata of the page?

johnmu.com•21 days ago

"Relevant for trust" - what does that mean?

angelmedia.de•21 days ago

In the past there have been so many opinions, especially in relation to the HCU on author pages to build trust. Of course towards the user, but they often come mainly via search engines.

angelmedia.de•21 days ago

And there was never a game of hide-and-seek on my part as to who created the content, it was always visible in the metadata from the beginning and over a decade. Hence the question, is the author page a greater trust signal than the other linked profiles, especially for Google?

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