Great to see doc updates that provide guidance. This topic is subjective but it will kick start dialogue. On a more black and white recipe issue, do you or @searchliaison.bsky.social have any specific guidance on this topic @rustybrick.com covered back in 2021. https://www.seroundtable.com/google-recipe-rich-results-listicles-32046.html
@glenngabe.bsky.social also covered this topic back in 2021. It would be good to know if Google still plans on dealing with this manually or algorithmically. Rich results for these listicles being removed would tie into and strengthen the other guidance Google just released. https://x.com/glenngabe/status/1433860494176264216?s=46
Putting on my SEO hat (18+ years in the field). I think your ideal is to help your audience take a mental shortcut. To start by thinking about Inspired Taste before a recipe. Do you get queries like "recipe + your brand" in GSC? That's a sign you could lean on this.
Refreshing nuance! 👏 Every site is different and needs to make decisions based on their users. The narrative that all sites have “filler” content above the recipe hopefully can change. We have key info there our users always ask for. If they just got the recipe they would have tons of questions.
We will be working with @glenngabe.bsky.social on a detailed user study to work on the recipe for a balanced UX. We will run A/B tests with real users providing feedback. A range of novice to expert home cooks will visit. We already know some key info needs to be above the recipe from experience.
For people who discover you without knowing you, what subtle signs or additional bits can you put in the recipe to make people go: oh yeah, I'm coming back here, this is my jam.
Depends how far back the creator can trace their lineage. You'd be surprised. Sometimes, it looks like a recipe wrapped in a cosy murder mystery like this:
Comments
That recipe thing is a real problem. I jest but it's real.
https://us.macmillan.com/books/9781466888807/diedinthewool/
Apparently some people like a little bit of background.
https://www.youtube.com/results?search_query=clown+husbandry I am still not over the clown husbandry lore.