Interesting numbers from Gresini. Earned media value (basically, what it would have cost to buy the same amount of coverage) of €445 million. Which is a lot. And you have to put a large part of that down to the rider that just left the garage... - ThreadSky

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motomatters.com • 18 days ago

Interesting numbers from Gresini. Earned media value (basically, what it would have cost to buy the same amount of coverage) of €445 million. Which is a lot.
And you have to put a large part of that down to the rider that just left the garage...

Comments

wwalkersd.bsky.social•17 days ago

Who is this "Gream Gresini Racing" that got 21 hours and 49 minutes of exposure?

And is "mediatic" a real word?

motomatters.com•17 days ago

It is now

dsmdexter.bsky.social•18 days ago

I'm sure they have ways of determining the value of the exposure. But I watched all but a couple of the races, including the sprints, and I am having a hard time coming up with any of the Gresini sponsors off the top of my head.

wwalkersd.bsky.social•17 days ago

That's just it. They didn't have a title sponsor, and this analysis is likely part of a package to attract one. But any sponsor paying attention will know that without Marc, they'll get a lot less exposure this year.

redlucy54.bsky.social•18 days ago

Tbh I expect many people grew to love the team last season & will continue to engage. Excellent numbers

tuftymctavish.com•18 days ago

Really pleased for them. Their social media game is absolutely fabulous. I enjoy so much of it!

yeahbutnahbut.bsky.social•18 days ago

‘Mediatic Exposure’ was my Roxy Music cover band in high school

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