My latest newsletter takes a deep dive into Alex Cooper and her continued affiliation with Barstool Sports, and why that makes a partnership with the NWSL especially ill-advised for a league attempting to re-brand after multiple sexual and workplace abuse scandals.
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Companies, all of them, should be banned from calling themselves "authentic". Unless you're a mom and pop company getting your sports drinks from the local Electrolyte Springs, you should be made to pay a fine for calling yourself "authentic"