1/ In a groundbreaking ruling, the High Court today found that an online gambling company had unlawfully processed our client’s data. A 🧵 and analysis 👇 on the major implications for data processing in the gambling and AdTech industries. https://buff.ly/3EiOvQX - ThreadSky

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awo.agency • 36 days ago

1/ In a groundbreaking ruling, the High Court today found that an online gambling company had unlawfully processed our client’s data. A 🧵 and analysis 👇 on the major implications for data processing in the gambling and AdTech industries.

https://buff.ly/3EiOvQX

Comments

missiggeek.bsky.social•36 days ago

📌

awo.agency•36 days ago

2/ Our client lost over £45,000 to gambling with Sky Bet over 10 years. When he obtained his data through a DSAR, he was shocked at its volume and granularity, and how it’d been used to target him with personalised marketing that fed his gambling addiction.

awo.agency•36 days ago

3/ Today, the Court ruled that Sky Bet had breached his data protection rights by tracking and profiling him as a prolific gambler of potentially high value to their business, without his operative consent.

awo.agency•36 days ago

4/ The judgment has major implications for the lawful bases that platforms and the AdTech industry can rely on for extensive profiling and targeted marketing, notably for the standard of consent.

awo.agency•36 days ago

5/ It raises the prospect that not only Sky Bet, but also other gambling companies, have been illegally profiling thousands – if not tens of thousands – of their vulnerable customers for years.

awo.agency•36 days ago

6/ Among others, Sky Bet built algorithmic models that predicted our client’s propensity to marketing: “rich information provided by his own online behaviour was being played back to him in real time with tailored enticements and inducements to play more and play bigger.”

awo.agency•36 days ago

7/ The judge found that all this behind-the-scenes processing, and the resulting marketing, were not things that our client autonomously consented to. In GDPR terms, consent wasn’t freely given, informed, specific nor unambiguous.

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