Welcome recs from #CMA following an investigation made possible using our infant #formula price monitoring data. ✅Stronger labelling & ad rules ✅Labelling enforcement ✅Sharing the 🔑 message that all infant formula are nutritionally sufficient ✅Plain labels in NHS https://www.gov.uk/government/news/infant-formula-cma-outlines-clear-path-forward-to-help-parents-save-hundreds-of-pounds-a-year