I've seen national political writers, TV and movie podcasters, and random friends all posting about a hockey game tonight. The fights, silly as they were, blew up on social media. That drew the eyeballs. The intensity and pace of the play held onto them. This is what "growing the game" looks like.
Comments
This 1972, when we defeated the cold war Russians.
Trump wants to invade, we must win.
Methinks you underestimate the anger up here.
I apologize wholeheartedly.
I'm going to listen to today's 'wait wait don't tell me' to calm down after the game.
Hockey is my favorite sport to play (I do so poorly). 2nd fave to watch. The fighting is the stupidest part though. Especially the arranged, WWE performative stuff.