Not trying to be an apologist for the league, but the narrative here is built on the flimsiest of foundations. No one outside of Apple/MLS HQ has access to accurate MLS Cup streaming data & this article dances around the reality that its core argument rests on “Nielsen estimates” of Apple viewership - ThreadSky

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andrewkleigh.bsky.social • 82 days ago

Not trying to be an apologist for the league, but the narrative here is built on the flimsiest of foundations. No one outside of Apple/MLS HQ has access to accurate MLS Cup streaming data & this article dances around the reality that its core argument rests on “Nielsen estimates” of Apple viewership

Reposted from Awful Announcing

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dkcunited.bsky.social•82 days ago

Don't disagree. However, don't you think that if they had numbers worth shouting about, the league would be shouting about them?

andrewkleigh.bsky.social•82 days ago

you would think so, but also been the standard from Day 1 w/ Apple that there’s no info shared about Season Pass subscribers, real-time viewers (even though the league has tried to recently say “1 million people” watch on Saturday nights), etc. Garber got asked about viewership recently and said:

dkcunited.bsky.social•82 days ago

"Yeah, I've got a girlfriend. She goes to a different school though" :D

ajpiano.com•82 days ago

imo, sport-league playoffs have two arcs:

1 - more and more people tune in as the level of play rises in anticipation of the championship
2 - more and more people tune out as their teams are eliminated

the mls's interminable playoff slog puts it in the second category as long as i've been aboard

andrewkleigh.bsky.social•82 days ago

It’s definitely possible interest cratered for the final on both TV and streaming, but the only proof as of now is the publicly-available (bad) ratings of the Fox broadcast. My beef is trying to say “it was also ignored on AppleTV” when there’s 0% transparency with MLS (or any) streaming data

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