Does #SXSW matter anymore? Is it too big? Why do you make such a big deal about it, Greg?

Shared some thoughts with @kristinam.bsky.social at @digidaymedia.bsky.social ⤵️
https://digiday.com/marketing/as-sxsw-kicks-off-marketers-embrace-it-as-an-accessible-conference-for-content-connection/

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