I really enjoyed this chat. We discussed how the right uses the tools & audience relationships of social differently than the left, constantly evolving messages - and how this is very different than institutions taking a top-down approach.

We talked about “free speech as meme,” rather than value.
Reposted from The UnPopulist
This is a fascinating conversation featuring @aaronrosspowell.com and @noupside.bsky.social on the topic of the right’s propaganda supermachine.

You can listen to the convo or read it as a standalone transcript.

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