I personally hope this works well.

They do need money to keep things running, so having extra features is the best way to make a subscription work while keeping it free for everyone else.
Reposted from Bluesky
We will begin developing a subscription model for features like higher quality video or profile customizations like colors and avatar frames.

Bluesky will always be free to use — we believe that information and conversation should be easily accessible. (We won’t uprank paid accounts.)

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