🔽 MOFU: "Middle of Funnel"
→ People comparing job boards/tools
→ Best for "how-to" & case studies
→ Ex: "Best job boards for developers in 2025"
🔽 BOFU: "Bottom of Funnel"
→ People ready to post jobs or apply
→ High intent = high $$
→ Ex: "Post a job on startup job board"
→ People comparing job boards/tools
→ Best for "how-to" & case studies
→ Ex: "Best job boards for developers in 2025"
🔽 BOFU: "Bottom of Funnel"
→ People ready to post jobs or apply
→ High intent = high $$
→ Ex: "Post a job on startup job board"
Comments
1. Prioritize BOFU content to attract paying customers
2. Use MOFU to warm up traffic and build trust
3. TOFU is optional (AI and big blogs already dominate it)
4. Build links to BOFU pages