This is a fantastic use of a behavioral map that shows the barriers to a key behavior like installing a heat pump, while also using comparison to hot tub and gas boiler installs to highlight just how much more complex heat pump installs are.
Reposted from
Jake Reynolds
It’s easier to install a hot tub than install a heat pump.
Much, much easier.
This diagram is brilliant ⬇️⚡️🛁
The heat pump consumer journey is too complex. It is rife with administrative sludge and frictions.
And that is on top of other key behavioral barriers like high cost and low trust 🤦🏼♂️🛁⚡️
Much, much easier.
This diagram is brilliant ⬇️⚡️🛁
The heat pump consumer journey is too complex. It is rife with administrative sludge and frictions.
And that is on top of other key behavioral barriers like high cost and low trust 🤦🏼♂️🛁⚡️
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