Yes. This is the first time I've attempted it because any other project I've worked on hasn't been remotely ready for it. I'm finding the hardest thing is communicating all the possibilities. There is so much potential, but it involves big changes in ways of working and thinking.
"There is so much potential, but it involves big changes in ways of working and thinking"... That's a perfect way to describe the act of selling and doing design! Our job is as much about finding and designing methods to change cultures and ways of thinking, as it is about IA, UX, SD, etc.
Which very much relates @dandoescontent.bsky.social to this, which I found via your Like (Thanks) https://bsky.app/profile/deanvipond.bsky.social/post/3lgbdv3rlnc22 "mostly persuasion rather than making stuff." Also great is Tom's response, "You're challenging and shifting an organisation's fundamental belief system."
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