Yes, #SciComm is really underestimated and many researchers are failing still (No you aren't "smarter" when using lots of jargon!) 🧪 make research accessible!
Reposted from
J. Offir, PhD
Good essay, and it applies to public health communication, as well.
"The gap between scientific understanding and public reception seems to widen with each passing crisis....our expertise has become a barrier rather than a bridge."
"The gap between scientific understanding and public reception seems to widen with each passing crisis....our expertise has become a barrier rather than a bridge."
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