Sure, it’s not necessarily a bad idea but if we’re talking SEC and Big 10 it’s universities putting money on the line rather than saving money, which might actually make it a better idea though
Yeah, the big TV contracts for football are the only way to make a major athletic dept self sustaining. I have my quant methods students do a problem set with these data and they're always shocked to learn how much they pay towards subsidizing out athletic dept.
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https://www.linkedin.com/pulse/i-found-18-profitable-211-money-losing-ncaa-public-scott-hirko-ph-d-/
Mostly True!