You can't tell for sure that something doesn't work if you only tried that once. Marketing experiments should be repeated at least to offset the impact of the seasons on the campaigns you run. - ThreadSky

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dmytrokrasun.com • 180 days ago

You can't tell for sure that something doesn't work if you only tried that once.

Marketing experiments should be repeated at least to offset the impact of the seasons on the campaigns you run.

Comments

brownmarcus.bsky.social•180 days ago

U gotta test stuff properly, seasonality is so underatted in marketing!

dominiksumer.com•180 days ago

I think that’s a big reason why don’t enjoy marketing as much .. because of my impatience 💀

anil.app•180 days ago

You still can't say if it works 1 out of 10 times without trying it in 10 more cycles.

But everyone wants to hear good stuff. So just say it.

dmytrokrasun.com•180 days ago

My post unfortunately inspired by weak results from one of the campaigns.

I will retry.

anil.app•180 days ago

Is this about the sponsorships? When we'll hear the results

anil.app•180 days ago

We are not living under perfect lab conditions. When it works for you, it works for you :)

Oftentimes, it's not about replicability but a bit of encouragement.

It worked for dmytro. It may work for me.

made-up-name.bsky.social•180 days ago

I think they should put Morbius in theaters a third time just to be sure.

jogicodes.bsky.social•180 days ago

you need enough statistical power to judge if something worked or didn't. Once might be enough, depending on how many eyeballs but usually it's not enough in most cases

dmytrokrasun.com•180 days ago

Yes!

oliverproai.bsky.social•180 days ago

Well said! I like this approach!

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