You. Cannot. Force. A. Brand. To. Advertise. On. A. Platform. That. Is. Not. In. It's. Best. Interests. To. Do. So. Listen to me super carefully, for those in the back. If advertising on Twitter made brands money, they would be doing it, and fascism be damned. Period. It doesn't, so they don't. - ThreadSky

justicar.xyz • 107 days ago

You. Cannot. Force. A. Brand. To. Advertise. On. A. Platform. That. Is. Not. In. It's. Best. Interests. To. Do. So.

Listen to me super carefully, for those in the back. If advertising on Twitter made brands money, they would be doing it, and fascism be damned. Period.

It doesn't, so they don't.

Reposted from Jeff Kemp

Right on cue.

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collinmoore.bsky.social•107 days ago

This sounds like...socialism... We are going to force you to spend money on the platforms we tell you to spend money on!

What happened to free market?
I guess I should stop writing this report on diminishing returns or I might get a subpoena for collusion...

n0s0ul.bsky.social•107 days ago

The "free speech absolutist" out there trying to compel speech... and no one with an appreciable platform is challenging him on that framing.

justicar.xyz•107 days ago

I expect the brands to hold up charts that show the ROI plummeting since Musk took over with labels saying "Here's where he shut off brand safety" and "Here's where he forced us to show ads in non-targeted placements" and "Here's where he shut off out automated ad management when he killed the API."

collinmoore.bsky.social•107 days ago

I can see the counter argument using a business selling items with HH and 88 or FJB in them having strong ROI.

justicar.xyz•107 days ago

Excellent point. I suppose if your target audience is "Nazis and other white nationalists," might be an excellent place to buy media.

Of course, you couldn't measure that, and you would still have to do manual buys, and you couldn't guarantee placements, but maybe!

withayekay.bsky.social•107 days ago

This is like the anti boycott laws they keep talking about and trying to pass. You're going to *checks notes* make people buy Starbucks and McDonald's and Coke. Ookkkay.

justicar.xyz•107 days ago

The very idea that you could get a bunch of brands to "conspire" to not advertise on a given media property is so ludicrous, it's legitimately delusional.

People didn't stop advertising on Twitter until they saw their revenues plummet as a result of a bunch of bad decisions made by Musk himself.

justicar.xyz•107 days ago

Musk stood up and told advertisers to quote "go fuck themselves."

I mean, that's a business decision, I guess.

He also removed all brand safety guardrails, removed third party access for management and tracking, removed attribution reporting...like...why would ANYONE advertise there?

trustedreveler.bsky.social•107 days ago

This part. He said it twice, enunciated clearly. Go. Fuck. Yourselves. It was unequivocal. He did not want them to advertise, and he said it very publicly.

justicar.xyz•107 days ago

Fucking chuckleheads.

I helped invent online advertising. I built some of the first tech to do it. If I know one thing, it's that if it will help make a brand money, brands will do it.

No one's "conspiring" against Twitter. Their ad products suck, so no one uses them. It's that simple.

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