To nobody’s surprise, McKinsey came up with it.
Reposted from
kottke.org
The origins of Delay, Deny, Defend: “If Allstate moved from ‘Good Hands’ to ‘Boxing Gloves,’ as McKinsey described it, policyholders would either take a lowball offer from the good hands people or face the boxing gloves of extended litigation.” [kottke.org]
Comments
Of course this is a dream.