This had been what's bothered me so much about the "just have your own space!" advice, especially in recent days.

You *should* have your own site but someone has to know your space exists to visit.

To ignore social media's role in that is to ignore the habits of people & their content consumption.
Reposted from Jacquelyn Gill
On the one hand, I’m appreciating all the conversations about the turning point in social media, and that more people are quitting for more generative spaces like blogs and newsletters. On the other hand, that only works if you have an audience (often built on social media) to follow you there.

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