These entertainment companies threw down with streaming, it’s a financial sinkhole, but they can’t admit they were wrong about it - ThreadSky

mattzollerseitz.bsky.social • 8 days ago

These entertainment companies threw down with streaming, it’s a financial sinkhole, but they can’t admit they were wrong about it

Reposted from Gregory Ellwood

other studios are predicting Bridget Jones: Mad About The Boy might hit $100 million overseas. why Universal threw it on Peacock and not in theaters is...wild. this movie plays and has an audience.

Comments

hiom.bsky.social•7 days ago

Though the Bridget Jones movies outside of the first one haven't been major domestic hits, they'll still print enough money elsewhere to justify a theatrical release. It truly cannot hurt.

bryandrews.bsky.social•8 days ago

Right. Is there any indication that D+ has been a loss-leader for Disney, as opposed to just a loser? I mean, it might have helped maintained interest in Moana before the sequel came out, but it doesn't seem to have done wonders for the MCU.

scottdaley86.bsky.social•7 days ago

I hate that Cinema has been substantially hamstrung by streaming. It feels like there are so much fewer movie releases at the cinema now than there was before COVID. Really sad.

riodylan.bsky.social•8 days ago

It’s like they never want to believe people do want to leave the house and see a movie at the theater despite repeated evidence.

amwest.bsky.social•7 days ago

I watched the new Bridget Jones *expecting* it to be subpar because it is streaming. Almost didn’t watch. But guess what? It was cute and absolutely a movie theater movie. People still want to go on dates, or out with pals, or do a solo movie. This movie would be great for all three of those.

dave-mueller.bsky.social•7 days ago

Yeah, and releasing right around Valentines Day?? It seems like it would have done all right this weekend.

amwest.bsky.social•7 days ago

Absolutely!

coonth.bsky.social•7 days ago

Exactly!👌

knight2359.bsky.social•7 days ago

also didn't The Northman basically turn profitable from its post-theatrical VOD run? losing that outlay too by dumping on a streaming service

kathleenkatmary.bsky.social•7 days ago

I just really don't understand it in cases like this, where they take something from a pre-existing franchise and just dump it on streaming. It's like, they're so scared to make anything original so they keep going back to their old properties,

kathleenkatmary.bsky.social•7 days ago

but even those they seem so scared about bombing on a theatrical release that they just dump it on their streamer. It just feels like a perfect demonstration of just how much fear is guiding studio decision making, and how that fear can just keep snowballing.

kathleenkatmary.bsky.social•7 days ago

The thing is, I feel like streaming is an important part of making art as accessible as possible. But of course, the businesses and corporations that only see art as something they can profit off of have pretty much ruined that by shaping the streaming landscape into what it is now.

ptfilm.bsky.social•8 days ago

Oddly parallels with people who voted for a certain pos.

They’re too buried in now. To admit you were suckered THIS much is too far a crossing. Doubling down ensues.

tonydaniel.bsky.social•8 days ago

First rule of when a conservative makes a mistake: Get a bigger shovel.

rhymedirective.bsky.social•7 days ago

1) Create a streaming service and charge $10/month for it, attracting 30 million subscribers
2) Spend billions on television and movies for the service
3)???
4)PROFIT!

marytylerless.bsky.social•7 days ago

Replace the suits with AI, not the creatives.

coreyatad.com•7 days ago

i believe the excuse is that to be financially viable for theatrical release, marketining mainly, they would've needed it to make over $50, and the last one only made $25 million. seems like a skill issue to me.

very-interesting.bsky.social•7 days ago

I feel like they got dragged into it. Netflix was becoming a juggernaut and they felt the need to compete. The problem is that the economics don’t make sense. And even worse, putting things on streaming services makes them no longer feel special. It’s the Spotify problem all over again.

very-interesting.bsky.social•7 days ago

Tech companies always tended to give services away to attract customers. It helped them grow quickly, and they’d burn investor cash to make up the difference. Major media companies can’t afford to adopt this model, but did it anyway to remain relevant. Streaming kinda has to die to keep art alive.

artofcoop.bsky.social•7 days ago

I was thinking about this watching The Gorge - a fun movie that would've made $$$ as a Valentine's Day theatrical release

gregoryellwood.bsky.social•8 days ago

I don't think it's that. The contracts for everyone is theatrical, not streaming. I think they thought they could loose money after the marketing spend, but this should have been low with brand awarness already. One of the "safest" choices Uni has made in awhile. But their peers think its dumb.

shebatiti.bsky.social•7 days ago

Lose

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