Why are people happy about this..? No offense but my gut is telling me this is one of those corporate pride thing.

It's probably just another sales boost sadly.
✅ DEI Employer of the Day™

BMW

BMW has received a letter from the U.S. Embassy asking it to address questions about its DEI policy.

BMW told Reuters: "diverse perspectives and talents strengthen our company" and "contribute to increasing our innovative strength and competitiveness."

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