Basically, you can fudge numbers however you want. Nielsen ratings are only from
40,000 households. But, there is a parameter called "share" that counts the number of tvs tuned into a particular program vs number of total tvs on. They also look at number of social media posts.
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40,000 households. But, there is a parameter called "share" that counts the number of tvs tuned into a particular program vs number of total tvs on. They also look at number of social media posts.