What really annoys me about media coverage of alt protein as a researcher in this space is that there are reams of open-access, easily findable peer-reviewed paper, some of which researchers like myself and Matt have then translated for a popular audience, and that just don't get used as sources.
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Matthew Hayek
As @jandutkiewicz.bsky.social and I wrote, the data is already in, and plant-based meats beat out animal-based counterparts, especially when it's red meat, every single time. This is even when you account for processing. Slaughter requires energy too, after all www.vox.com/22787178/bey...
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NYT journalist: Wow, an inscrutable problem I didn't even both googling.