6. Tropicana: Don't Mess with Success
Tropicana's redesigned packaging lost its iconic orange with a straw, confusing customers and leading to a significant drop in sales. Never underestimate the power of familiar visuals. If it ain't broke, don't fix it!
Tropicana's redesigned packaging lost its iconic orange with a straw, confusing customers and leading to a significant drop in sales. Never underestimate the power of familiar visuals. If it ain't broke, don't fix it!
Comments
Pepsi's logo redesign was confusing and lacked distinctiveness. Consistency and distinctiveness are key in logo design. Stick to a clear, consistent visual identity to avoid diluting your brand.
While removing racially insensitive imagery was necessary, the rebranding to Ben's Original lacked a strong new identity. Social responsibility and brand recognition must go hand-in-hand.
- Understand your brand's core identity.
- Listen to your customers.
- Maintain consistency.
- Avoid unnecessary controversy.
- Communicate clearly.
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