8. Ben's Original: A Missed Opportunity
While removing racially insensitive imagery was necessary, the rebranding to Ben's Original lacked a strong new identity. Social responsibility and brand recognition must go hand-in-hand.
While removing racially insensitive imagery was necessary, the rebranding to Ben's Original lacked a strong new identity. Social responsibility and brand recognition must go hand-in-hand.
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- Understand your brand's core identity.
- Listen to your customers.
- Maintain consistency.
- Avoid unnecessary controversy.
- Communicate clearly.
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