Commodifying activism helped no one.

"Brands no longer sought to be loved – they demanded to be supported, treated as movements rather than commercial entities. Do you stand with Nike against racial injustice? Support Hellmann’s in the fight against food waste?" https://www.theguardian.com/commentisfree/2025/apr/05/marketing-advertising-industry-far-right-activism?CMP=fb_cif&fbclid=IwY2xjawJdzLVleHRuA2FlbQIxMQABHoWfnSyIZ8GVQAXnAPupj4xJVLESI8eTDKusRSuGWUbGxzxS0ScExk-51rVi_aem_8NH-tchgh4yvpmb5wOpBPg