Starmer thinks tough, divisive and frankly racist language and hard hitting the weakest impresses Reform voters. They’ve misread their data, or been deliberately misled in interpreting it by a nasty weirdo Trump-loving faction called Blue Labour. It’s all a bit scary.
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Go and play the international statesman but leaving domestic policy to analysts like McSweeney was always a disaster waiting to happen.
That's the only way the utter balls up over the benefit reforms makes sense. Starmer isn't interested, he just wants to be making global decisions instead.