I have been thinking abt this. It could be that people are seeking that community feel of excitedly *discussing* with others rather than just leaving a singular reaction, and that's not something people always feel comfortable doing in comment sections.
I think a big fandom shift in interacting with stuff has gone from people commenting under the created thing whether it be fic or art to people linking it in private discord groups where the person who made it will never see any positive comments left on the thing they made.

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