I talked to the reporter for this profile of Matt Shearer, who does the Instagram Reels for local Boston public radio, and couldn't stop talking about how IMO he is literally the greatest genius in journalism. www.bostonglobe.com/2025/02/10/b... - ThreadSky

katienotopoulos.bsky.social • 13 days ago

I talked to the reporter for this profile of Matt Shearer, who does the Instagram Reels for local Boston public radio, and couldn't stop talking about how IMO he is literally the greatest genius in journalism.
https://www.bostonglobe.com/2025/02/10/business/matt-shearer-wbz-newsradio-tiktok-instagram/

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julianakaplan.bsky.social•13 days ago

yessss matt shearer hive rise up

sethcowan.bsky.social•13 days ago

love that guy’s stuff!

rustyincbus.bsky.social•13 days ago

Losing him probably the biggest tragedy of the X-->Bsky transition.

katienotopoulos.bsky.social•13 days ago

I've often wondered why every city doesn't try and copy him, and I have a few ideas:
- He makes it look easy, which is why it's so appealing, but it's actually really hard
- He's not just packaging regular news for Reels, he's also taking internet news and reporting it out (ie Saugus Prada)

iamtherog.com•13 days ago

A radio station in Providence had a job listing for a very similar position and their head of people reached out to me after seeing my resume. I replied “oh sounds like you’re looking for a Matt shearer type” and sent back a bunch of my weird internet videos and tweets. Did not hear back from them!

iamtherog.com•13 days ago

It’s genuinely impossible to convince the people with the purse strings at any serious company to actually do what is culturally relevant until AFTER someone else does by accident!

ellmurz.bsky.social•13 days ago

LA Times 404 is another great instagram account doing similar work. Wonder if the leadership there knows it even exists or not

carlivelocci.com•13 days ago

He's doing journalism in the sense he's finding stories and taking multiple days to report on them, and you just can't do that anymore without scrutiny from your bosses.

katienotopoulos.bsky.social•13 days ago

Yes, exactly. He makes it look like he's tossing off a TikTok, but it's secretly high-quality, laborious work

katienotopoulos.bsky.social•13 days ago

- I also think Massachusetts has a somewhat unique "town" culture (for his project of documenting every town). MA is small enough everyone kind of knows all the town names, has been to them, kind of knows the "vibe" of each town. Bigger states wouldn't work this way
- MA people love a self-own

wikipetera.bsky.social•13 days ago

These points are very true. Though he's kind of just doing an updated Huell Howser thing in a way, right?

mauracarney1.bsky.social•13 days ago

Exactly like I know what those freaks in Rehoboth are up to

katienotopoulos.bsky.social•13 days ago

Absolute sickos

mauracarney1.bsky.social•13 days ago

Wait the Boston Worcester portal was genius lmao

samjmintz.bsky.social•13 days ago

Biggest news to me in the article was that he's 37??

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