My guess would be a shift to extreme Hi-Lo pricing, meaning keeping the every day price very high with sporadic discounting.

Physical has (more like had, really) steep discounting because there's only so much physical shelf space in store and sales velocity had to be maintained to retain it.
Reposted from John Thompson
My personal appreciation for physical media aside, I can't imagine what some of these publishers would start doing with no physical market to be beholden to. Keep me away from that. #PhysicalGames

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