“Perhaps more pertinently, given widespread public ignorance of viticulture and the (complex but still fairly straightforward) processes of natural winemaking, why is it that wine must be controlled to conform to the market’s demands, and not vice versa?” Maybe because you need people to enjoy it? - ThreadSky

davidroundmw.bsky.social • 13 days ago

“Perhaps more pertinently, given widespread public ignorance of viticulture and the (complex but still fairly straightforward) processes of natural winemaking, why is it that wine must be controlled to conform to the market’s demands, and not vice versa?”

Maybe because you need people to enjoy it?

Reposted from Aaron Ayscough

How many wine salons is too many wine salons?

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toxictoast.bsky.social•13 days ago

Amen! Appreciate the punk rock of it all, but... People gotta like it if they're gonna buy it.

Reminds me of the huge IPAs of 2013 or so.
"119 IBUs! It'll take the paint off a Buick!"

Making booze for dedicated nerds is cool and an excellent way to make no money... If that's ok with you, great.

hudin.com•12 days ago

Well, he's definitely getting attention for it, which is pretty much all he was looking for and why I cited the original material not his dysfunctional public masturbation.
https://www.culdecuvee.com/p/trash-taint-and-high-speed-trains

nicrezzouk.bsky.social•13 days ago

This is incredibly short-sighted. What Isabel is quoted to say is, if anything, a welcome spell of fresh air from this end of the debate. Like it or loath it, people are actually free to choose what they want to consume. They tend to prefer things that taste good. "Good" clearly is up for debate.

davidroundmw.bsky.social•13 days ago

I know that Aaron likes to strike a pose, but criticising Isabel for suggesting that wines should at the very least be drinkable is pretty bizarre.

nicrezzouk.bsky.social•13 days ago

It feels like the "controlled" bit is what irked. And I did think it was strangely worded from Isabel if that’s a direct quote. I can understand this side of winemaking not being fan of "control" and I wouldn’t want too much of that in that sector either. Just quality, drinkable wine pls.

davidroundmw.bsky.social•13 days ago

Yes, maybe that’s what made him see red.

atkinsonmw.bsky.social•12 days ago

Sounds like the market’s become saturated. Futile rebelliousness and posturing dumping so much unloved product onto consumers. The best wines will continue to succeed.

thewinerules.bsky.social•12 days ago

When punk progenitor Jonathon Richman showed up at a punk festival at the height of punk and played nylon string guitar to Spanish love songs, that was possibly punk’s high point despite the negative reaction. Dogma will always be dogma.

nicrezzouk.bsky.social•11 days ago

That’s an awesome reference to pull 🤣 👏

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