If you read Chandler Burr's The Perfect Scent, he outlines how that happened. She likes musk and sweat and she wanted that in her first perfume but that wasn't commercial enough for Coty, so she was pushed in the floral direction.
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It's really about two fragrances - Lovely and Jardin Sur Le Nil by Hermès, and about how they were both created, one a celeb fragrance for a big commercial firm with multiple perfumers and the other a niche fragrance by a specific perfumer.
It's REALLY badly written, I warn you. But interesting.
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It's REALLY badly written, I warn you. But interesting.