À mon sens, ça marche aussi pour les autres générations. Les arguments cités ici pour croire un influenceur plus qu'un expert sont assez universels
Reposted from
Clo Willaerts
Gen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok:
- they feel like friends,
- they offer quick & easy info, and
- social media feeds reinforce their views. #GenZ #Influencers fortune.com/2025/02/14/g...
- they feel like friends,
- they offer quick & easy info, and
- social media feeds reinforce their views. #GenZ #Influencers fortune.com/2025/02/14/g...
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