Wow we uncovered something huge that will help B2B companies build pipeline, and make sales and marketing bffs.
Grab your ice cream cone ..it’s story time (thread)
Grab your ice cream cone ..it’s story time (thread)
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So many B2B marketing people out there who work their ass off to make cool campaigns, drive in sign ups, and build up marketing automation systems.
Sales teams think they aren’t getting enough conversations from marketing to build pipeline...
and marketing thinks sales isn’t working their leads they paid and worked hard for.
Marketers in a desperate plea buy attribution software... and lose valuable weeks putting reports together to prove the contacts they converted have helped sales.
That’s right... it’s a hot take...but a lot of marketing doesn’t convert into conversations for sales teams.
We were actually dealing with the same problem.