If we want to know how hard it is to sell a PB, we don't need to know "What percentage of a publisher's purchases are PBs?" We need to know "What percentage of PBs that a publisher receives do they purchase?"
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Let's say a publisher receives 40 PB submissions and only buys 4 of them. Meanwhile they receive 2 MG novels and buy them both.
If you are just looking at the deals in PW, you'd see that the publisher had bought twice as many PBs as novels! That would suggest it's easier to sell a PB.
But if you know how many submissions they received, you can see that they bought 100% of novel submissions, but only 10% of PBs. With that information in hand, you'd know that PBs are ten times harder to sell than novels!
To use some non-made-up numbers, I've published 4 PBs and 2 novels. That's twice as many PBs as novels... but I've actually found it HARDER to sell PBs. Behind those 4 published PBs are a bunch of other PBs that never sold. But you'd never know that just by looking at the end product.
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If you are just looking at the deals in PW, you'd see that the publisher had bought twice as many PBs as novels! That would suggest it's easier to sell a PB.