An example of the role of "vibes" in political positioning.

On tax, spending, climate, social attitudes & immigration, Sunak was well to the right of Johnson.

But he wasn't plausible as a populist - he didn't sound like he wanted to smash things - so he was cast as "technocratic" or "left-wing".
This review of Shipman’s latest by @samfr.bsky.social is really astute because it says what so many people miss about Sunak - he was an “ideologue in technocrat clothing”

Out by Tim Shipman review — a tale of Tory arrogance, narcissism and incompetence

www.thetimes.com/article/16a6...

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