2/3
It’s not enough to be twice as good as the incumbent. You want to aim for 10x better. Likely this means targeting a narrower slice of the market in the short term.
It’s not enough to be twice as good as the incumbent. You want to aim for 10x better. Likely this means targeting a narrower slice of the market in the short term.
Comments
You should address a hair on fire pain point. Not an itch or irritation. Funny caveat, some customers don’t know their hair is on fire and customer education is an additional burden.