Ah, ok. Here’s how I understand it. Say, you’re a fan of some entertainment franchise (a game, a tv series, etc). Now imagine you were a character within that fictional universe. The real you, your memory, your family, etc wouldn’t exist and wouldn’t influence your decision making.
A waifu would be character in that fictional universe that the fictional you would be dreaming of getting together with and hopefully getting married and creating a family in future.
Now, some people take their fictional attraction too far, and start bringing their obsession with the character into their daily life. This is where weird things like body pillows with that character printed and other questionable things may come into play.
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