Surely it's as much about reaching new audiences and getting eyeballs on your brand as it is about reaching your existing audience?
IMO a huge amount of LBC's success when they went from being a London brand to a national one can be credited to their strategy on Twitter with visualised clips.
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IMO a huge amount of LBC's success when they went from being a London brand to a national one can be credited to their strategy on Twitter with visualised clips.