Are content creators the new bloggers of the 2020s? As influencers gain trust as news sources, KMF25 brought together a panel of social media experts to discuss how creators are gaining news audiences by building trust & engagement ⬇️
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“A growing number of young journalists, and Paul Krugman, apparently, are leaving institutional journalism to build their own direct audience platforms. Many young journalists are never setting foot in traditional newsrooms.” - @lizkellynelson.com
“Journalists often work for institutions, and that feels correct for us, with checks and balances. It’s a signal to some people that it’s worthy of trust. To others, being part of an institution is less worthy of trust.” - @mayerjoy.bsky.social
“There are days where I miss having an editor. I make mistakes that are out there and it hurts me. But it also allows me to say to the audience that I messed up, and it’s a moment to build trust and learn.” - Becca Farsace
"Trust is complex. There is a lack of trust in institutional media, and distrust in government, in academia and in science. With news influencers, there is a personal connection, uniqueness, people feel they are getting news and information that they can’t get elsewhere.” - @katmatsa.bsky.social
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