I don't know what's so attractive about saying it. I'm 41. I grew up with lots of words that we now see as slurs. I stopped saying them. Was it awkward at first? Yeah. But I got used to it. I evolved.
They got told not to say them, so now it’s briefly “subversive” for them for like 2 years of their young adulthood until it gets played out and pivots back.
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(I know this is a shocking statement to the journalists who went to [whichever prestigious East Coast school] with them a decade ago.)