This has been my sense too. I do have a Buttondown already for my author newsletter so I'm considering making a second one, but idk. I like the look of Substack and I have a lot of peers that use it, but there's also a much of moral stuff surrounding its use.
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It’s not *too* hard to do, and owning your platform is a lot safer in the long run.
Wordpress is great for building a site too.