The new Overlord spent $215 million convincing voters that Trans people are the source of their problems. It came just behind immigration as the #2 messaging topic for ads. $215 million worth of lies, hyperbole, scapegoating, and flat out fear... and it worked.

https://www.thedrum.com/news/2024/11/06/after-donald-trump-s-victory-marketers-weigh-their-role-countering-divisive?fbclid=IwY2xjawGjlzpleHRuA2FlbQIxMQABHb2d95tTNoqNFiOTY1eMHWwpHAoS-uLMXAReOss6LPWd5vFJ0ga4ZREDqQ_aem_aRdF3Pb0Jn8QcQ7ry0kWTw