«Historically, surges in support for the minor parties have tended to tell us more about the health of the main opposition party [...] The biggest problem for the Conservatives is that their message about Reform is essentially “Nigel Farage is right. Don’t vote for him”»
https://www.ft.com/content/e2fcd65f-c0b6-483a-aa1c-4f70c8392af8