Soft versus hard data:
Please remember that if signals from soft data end up in hard data, it normally has a lag of three to six months.
In other words, it’s too early to draw comfort from the fact that the recent deterioration in consumer and corporate sentiment is not reflected in the hard data.
Please remember that if signals from soft data end up in hard data, it normally has a lag of three to six months.
In other words, it’s too early to draw comfort from the fact that the recent deterioration in consumer and corporate sentiment is not reflected in the hard data.
Comments
Lousy business sentiment will show up FIRST in a decline in $marketing spend so I'll be paying close attention to ad revs.