You're definitely right about the apathy and support for the status quo in the US, but like the bud light boycott happened pretty spontaneously and was amplified by right wing media into something with actual economic impact super quickly.
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one thing that is difficult about the current situation is that the right wing seems to view their made up fake problems as existential threats, whereas it's hard to get people to care about actual dangers
I have this theory that people are making up fake (and easily defeated) threats in order to avoid acknowledging and to somehow cope with the real ones, and that this accelerated around Covid
Absolutely! Also, a non trivial percentage of light beer drinkers are right wing (light beer has broad appeal) and there are loads of brands and breweries to choose from.
Is there something that is easy to boycott without meaningfully changing consumption patterns that could be targeted? Another beer, some brand of chips, some type of food?
I was looking into this at some point and Florida is in a unique situation where they make most of the orange juice (most oranges in California are not the juice ones)
There aren't good ones for most other states. Maybe whiskey
There was a Coors boycott too, which did have big impacts on the company, but from my understanding, they broke their union and went national to avoid relying on Western states as much
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one thing that is difficult about the current situation is that the right wing seems to view their made up fake problems as existential threats, whereas it's hard to get people to care about actual dangers
For the Trump/Elon administration as a whole, nothing immediately comes to mind. For the anti trans laws, we could bring back the orange juice boycott
There aren't good ones for most other states. Maybe whiskey