Archaeologists often complain about journalists sensationalising their research. We're 'stumbling upon' things that 're-write the history books' and match current political concerns.
Recently, those aspects of news coverage have often been direct quotes from the researchers.
Why? >
Recently, those aspects of news coverage have often been direct quotes from the researchers.
Why? >
Comments
If the answer is “probably not much, research is incremental” you most likely wont get a press release
Have we all just got so used to these tropes that we default to them when writing for a public audience?