It'a depressing to think that parasite SEO isn't actually the problem anymore. Google's algorithm has monopolised search by relying on brand.
Reposted from Cyrus Shepard
Brand is an easy signal for Google to reward

At every turn over the past 15 years they've refined and relied heavier on brand until it broke

Rewarding authentic experiences and creation? That's a bigger challenge I hope they crack it as small publishers go broke

viatravelers.com/how-google-s...

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