Our previous survey, “How gamers discover what to play in 2024”, found that YouTube has become the biggest discovery channel for gamers, with 64% of the 1000 gamers we surveyed using it.
It made sense for us to dig deeper to understand how gamers use YouTube and why.
This new survey provides a fascinating insight into the key content types gamers watch the most, which gamer demographics watch what, and what makes gamers choose one content creator over another.
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It made sense for us to dig deeper to understand how gamers use YouTube and why.